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Persuasive Genres: Old and New Media book cover

1st Edition

Persuasive Genres Old and New Media

By Sujata S. Kathpalia Copyright 2022
230 Pages 31 B/W Illustrations
by Routledge

230 Pages 31 B/W Illustrations
by Routledge

230 Pages 31 B/W Illustrations
by Routledge
Also available as eBook on:
This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than... Read more

Chapter 1 Different Perspectives on Genre

Chapter 2 Multi-level Genre Analysis of Texts

Chapter 3 Genre Analysis of Conventional and Digital Book Blurbs

Chapter 4 Genre Analysis of Conventional and Digital Reviews

Chapter 5 Diversity in Old and New Media Genres

Chapter 6 Revisiting the Concept of Genre

 

Biography

Sujata S. Kathpalia is Senior Lecturer at the Language and Communication Centre at the Nanyang Technological University, Singapore. She has designed several foundation and advanced English for Specific Academic Purpose (ESAP) courses using the genre-based approach and she teaches these ESAP courses to both undergraduates and postgraduates. Her research interests include genre analysis, academic writing, and English language teaching, and she has published extensively in these research areas.

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