1st Edition
Persuasive Technology in the Age of Human-AI Communication
Preface: Persuasion in a digitally mediated world Part 1. Foundations and Frameworks 1. Persuasive technology in human-AI communication; 2. Theoretical foundations: Psychological and communication theories underpinning persuasive technology; 3. Behavior change theories: The application of behavior change models in persuasive technology Part 2. Design, Experience, and Interaction 4. User experience in human-AI communication and interaction; 5. Design of persuasive AI technologies; 6. Rhetoric of animation and games Part 3. Domains and Applications 7. Persuasive technology and health behavior change; 8. Persuasive technology and AI communication: Marketing and advertising; 9. The transformative power of persuasive technology in politics Part 4. Ethics, Evaluation, and Futures 10. Persuasive technology for social good; 11. Research methods on persuasive technology in AI-human communication; 12. Future Trends of Persuasive Technology Use and Development; Index
Biography
Bu Zhong is a Professor and the inaugural Head of the Department of Interactive Media, School of Communication in the Hong Kong Baptist University. He is also a professor at the Donald P. Bellisario College of Communications and an affiliate professor at College of Information Sciences and Technology at The Pennsylvania State University.
Céline Yunya Song is a Professor in the School of Communication, Hong Kong Baptist University.
Kenny K.N. Chow is an Associate Professor in the School of Communication, Hong Kong Baptist University.
