440 Pages
by
CRC Press
440 Pages
by
CRC Press
Also available as eBook on:
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products,... Read more
Contents
Definitions and Approaches to Pharmaceutical Marketing
Definitions and Approaches to Pharmaceutical Marketing
- The Environment of Pharmaceutical Marketing
- The Pharmaceutical Industry: Institutions and Characteristics
- The Customers
- Strategy Development in Pharmaceutical Marketing
- Corporate and Competitive Analysis
- Pricing Strategy
- Distribution
- Product
- Promotion
- Strategic Marketing in the 21st Century: Futuribles
- Index
Biography
Smith, Mickey C.
