3rd Edition
Pitch, Tweet, or Engage on the Street How to Practice Global Public Relations and Strategic Communication
1. Global and Local Approaches to International Public Relations
2. Culture Is the Key
3. Building, Managing, and Evaluating Your Global Public Relations Team
4. Global Crisis Communication
5. Global Public Relations for Corporations
6. Public Relations on Global Issues
7. Global Public Relations for Governments
8. The Global Media and Social Networks
9. Public Relations in Asia and the Pacific
10. Public Relations in Europe
11. Public Relations in the Middle East and North Africa
12. Public Relations in North and Latin America
13. Public Relations in Sub-Saharan Africa
Biography
Kara Alaimo, Ph.D., is Associate Professor of Communication at Fairleigh Dickinson University in New Jersey, USA.
“In our increasingly connected world, we cannot understand effective strategic communication without understanding cultural differences. This book makes a valuable contribution by bringing together the latest theory and research with real-world applications. We have adopted this book for courses in our Master’s in Strategic Communication program at Columbia University.”
Dr. Rebecca Heino, University of Southern California, USA
