1st Edition
Pivoting and Producing for Online TV Australia's Transition
By Alexa Scarlata
Copyright 2025
234 Pages
24 B/W Illustrations
by
Routledge
234 Pages
24 B/W Illustrations
by
Routledge
Also available as eBook on:
The introduction and diffusion of international subscription video-on-demand (SVOD) services in the 2010s represented the most significant disruption of established national broadcast and pay-TV ecologies in their long history. Using an in-depth Australian case study, this book narrates this profound period of proliferation. It also considers how incumbent commercial networks, pay-TV providers... Read more
Introduction. Part 1: Pivoting to Online TV 1. Proliferation: Subscription Video-On-Demand as Online TV 2. Agitation: Commercial TV as Online TV 3. Reinvention: Public Service Broadcasting as Online TV. Part 2: Producing for Online TV 4. The Dramas of Producing Australian Drama 5. Producing ‘Television’ Drama for SVOD 6. Recommending Australia to the World. Conclusion
Biography
Dr Alexa Scarlata is Lecturer in Digital Communication at RMIT University, Melbourne. She is a scholar of media and cultural industries. Her research considers internet-distributed television, content production and national screen policy.
