100 Pages
by
Routledge
100 Pages
by
Routledge
100 Pages
by
Routledge
Also available as eBook on:
This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as... Read more
Introduction 1. Place Branding and Identity Formation 2. Why Here? 3. The Neighborhood Brand 4. Communicating and Sustaining the Neighborhood Brand 5. Interactions with Governing Bodies 6. This Place is Me 7. Conclusion and Implications
Biography
Staci M. Zavattaro, PhD, is associate professor of public administration at the University of Central Florida. Her research areas include place branding, administrative theory, and social media use in government. She serves as editor-in-chief of Administrative Theory & Praxis.
