3rd Edition
Planning Research in Hospitality and Tourism
Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality.
International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues.
This new edition has been fully updated to include:
- New chapters on mixed methods and how to adopt technology into research practices
- More coverage of research strategies, focus groups, sampling secondary research as well as experimental design
- New and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenarios
- Student and lecturer online resources, including practice datasets for students
Enriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.
1. Getting Started
What is research and why do we do it?
Why do we need to do research at all?
How does a research project start?
Formulating the broad research question
The role of the supervisor
The international dimension of the researcher
Summary
Student experiences
Exercise: your preferred approach to research
Review questions
References
2. Developing Academic Reading Skills
Why academic reading?
How do you know you have a paper worth reading?
Reading the paper
Extracting value from your reading
SQ3R: a technique for effective academic reading
Academic reading from an international student’s perspective
Summary
Review questions
Exercise: reading
References
3. Developing Literature Review Skills
Locating the sources of your literature
Defining the initial parameters of a search
Conducting the main search and filtering the results
Organizing your results
Documenting your literature review
Referencing your sources
Articulating the research aim
The international dimension of literature review
Summary
Student experiences
Exercise: literature maps
Academic journals in hospitality and tourism
Review questions
References
4. Research philosophies, approaches and strategies
Research philosophies: positivism and phenomenology
Research approaches: deduction and induction
Quantitative vs qualitative research
Mixed methods
Research strategies
The international dimension in choosing a methodology
Summary
Review questions
References
5. Sampling
What is sampling?
Probability sampling
Non-probability sampling
Sample size
The problem of non-response
Sampling in qualitative research
Sampling bias
Summary
Review questions
References
6. Data Collection Techniques
Interviews
Observation
Questionnaires
Content analysis of documents
Increasing the credibility of your research
Summary
Review questions
References
7. Experimental Research Design
Research question and variables
Testable hypotheses
Designing the experiment
Ethical considerations in experimental design
Summary
Review questions
References
8. Writing Your Research Proposal
Section one of the proposal
Section two of the proposal
Section three of the proposal
Closing your proposal: the appendix
Summary
Student experiences
Review questions
References
9. Conducting the Fieldwork
Negotiating access to the organizations
Professional conduct in the interview setting
The international dimension
Student experiences
Summary
Review questions
References
10. Analysis of Qualitative Data
Qualitative data
Different approaches to qualitative data analysis
Using Computer-Assisted Qualitative Data Analysis Software (CAQDAS)
The international dimension: language and ‘language equivalence’
Summary
Review questions
Annex: extended example of inductive analysis
References
11. Analysis of Quantitative Data
Scales in quantitative analysis
Organizing, coding and entering data for analysis
Analysing quantitative data
Summary
Review questions
References
12. Writing Up the Dissertation
Cover page, abstract, acknowledgements and contents
Introduction
Literature review chapters
The research design chapter
Presenting and discussing your findings
Conclusions and implications
The last chapter: introduction revisited
The final touches
Other presentation conventions
Summary
Turning a dissertation into an academic paper
Review questions
References
Biography
Levent Altinay, Professor of Strategy and Entrepreneurship, is the Editor-in-Chief of the Service Industries Journal. Altinay was a member of the Business and Management Panel in Research Excellence Framework, Year 2021, in the UK. He was also a panel member of the Business & Economics Panel in Research Assessment Exercise (RAE) Years 2014 and 2020 in Hong Kong. He sits on the editorial boards of more than 12 journals including Journal of Business Research, Tourism Management, International Journal of Contemporary Hospitality Management and Journal of Services Marketing. Altinay has a strong record of attracting blue chip external funding, including funding from the ESRC (Economic and Social Research Council), the British Academy, Newton, British Council and Horizon 2020. Altinay has co-authored strategic management, entrepreneurship and research methods textbooks.
Alexandros Paraskevas is Professor in Strategic Risk Management and Director of the International Centre for Hospitality and Aviation Resilience Management (ICHARM) at the University of West London. He studies the governance and management of risks/crises in both organizational and tourism destination contexts. A visiting scholar in Austria, Finland, Hong Kong, Mexico, Spain and Taiwan, he has worked with governments and tourism professionals on safety and security issues and on crisis communications strategies. He has led numerous hotel industry projects in the areas of risk, crisis, disaster management and business continuity and authored academic articles and book chapters in these topics.
Faizan Ali is an Associate Professor in the School of Hospitality and Tourism Management, at Muma College of Business, University of South Florida. His research focuses on customer experience and human–computer interaction in services industries. Ali has also authored more than 140 international refereed journal articles and international conference papers. He is the recipient of numerous research awards and is an active member of academic hospitality associations. Currently, he serves on the editorial boards of numerous journals. He also serves as the Associate Editor for the International Journal of Contemporary Hospitality Management and Journal of Hospitality and Tourism Technology, and as Coordinating Editor for the International Journal of Hospitality Management. He also manages a dedicated YouTube Channel 'ResearchBeast' to discuss issues related to research and researchers.
