1st Edition
Planning Strategic Interaction Attaining Goals Through Communicative Action
By Charles R. Berger
Copyright 1997
176 Pages
by
Routledge
172 Pages
by
Routledge
176 Pages
by
Routledge
Also available as eBook on:
In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This more encompassing perspective does not deny the importance of studying message effects, but raises the... Read more
Contents: Preface. Introduction. A Plan-Based Theory of Strategic Communication. Plan Complexity. The Hierarchy Principle. Plan Effectiveness and Communicative Performance. Message Planning Theory and Communication Theory. Message Planning and Communicative Praxis.
Biography
Charles R. Berger
