This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Table of Contents
1. Who Needs A Reputation? – Corporate Objectives 2. Nobody Listens to Me - Communication 3. Don’t Do That - Motivation 4. Gain Respect – Corporate Relations 5. You Open the Door to A Friend – Market Relations 6. Make Friends With The Neighbours – Community Relationships 7. Happy Family! - Industrial Relations 8. Be A Good Citizen – Business Relations 9. A Citizen of The World - International Relationships 10. See Yourself – Corporate Identity 11. As Others See You – Market Research 12. Control Yourself – Managing the Corporate Reputation
Multivolume collection by leading authors in the field