1. Introduction
2. Defining an Economy
3. Defining a Game Economy
4. Why Do We Play? (And Pay?)
5. What Is a Game Anyway?
6. The Three Loops
7. Understanding Utility
8. Functions of Exchange
9. Sinks and Sources
10. Balance
11. Validating Your Game
12. Evolving Economies
13. Sustainability and Ethical Design
14. Game Design Principles in Other Industries
15. Conclusions
Index
Biography
Oscar Clark is a pioneer in mobile and connected games. He has been working with online games since 1998 running British Telecom’s online games platform, Wireplay. Since then, he has been the global lead for games for Hutchison Whampoa and their mobile operator Three in the UK, the most successful mobile games platform in terms of revenue per user in the world in 2005. In 2006, he headed mobile strategy at Nvidia, where he led efforts to bring 3D gaming to mobile phones. He was also Home Architect for Sony’s Online Virtual World, PlayStation Home, and Evangelist for Ads at Unity Technologies. He is currently CSO of Arcanix (BV), who are developing a LiveOps Strategy Platform initially for game development teams. Additionally, he works with the team at SteelMedia as a Contributing Editor.






