First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Table of Contents
Introduction, The problems associated with selling, Reaching the customer, The interview, Benefit selling, Objectives, Closing the sale.
'The amusing cartoon characters are shown in both sales and day-to-day situations, where the reader's confidence is questioned. If you want to close that sale,
read on.' - Business Opportunity World, January 1996
'Reading Selling Services and Products is a half-hour well spent, an
entertaining introduction to the key elements of sales.'