Pocket Guide to Selling Services and Products: 1st Edition (Paperback) book cover

Pocket Guide to Selling Services and Products

1st Edition

By Peter Morris, Malcolm McDonald

Routledge

96 pages

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Paperback: 9780750626415
pub: 1995-11-13
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Description

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Reviews

'The amusing cartoon characters are shown in both sales and day-to-day situations, where the reader's confidence is questioned. If you want to close that sale,
read on.' - Business Opportunity World, January 1996










































'Reading Selling Services and Products is a half-hour well spent, an
entertaining introduction to the key elements of sales.'




























































Table of Contents

Introduction, The problems associated with selling, Reaching the customer, The interview, Benefit selling, Objectives, Closing the sale.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General
BUS058000
BUSINESS & ECONOMICS / Sales & Selling