First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
'The amusing cartoon characters are shown in both sales and day-to-day situations, where the reader's confidence is questioned. If you want to close that sale,
read on.' - Business Opportunity World, January 1996
'Reading Selling Services and Products is a half-hour well spent, an
entertaining introduction to the key elements of sales.'
Introduction, The problems associated with selling, Reaching the customer, The interview, Benefit selling, Objectives, Closing the sale.