3rd Edition
Political Campaign Communication Inside and Out
Table of Contents
Part 1-An Overview of Political Communication Issues
- Political Communication: An Introduction
- Ethical Questions in Political Communication
- Political Socialization: The Development of Political Attitudes
- Campaign Strategies
- The Image of the Political Candidate
- Media Theory and Political Communication
- Campaign Organization
- Campaign Communications in the Mass Media
- Political Polling
- Campaign Communications: Direct Voter Contact
- Political Speeches
- Cyberspace: The Internet and Political Communications
- Press Coverage and Media Relations
- The Role of Political Money
- The Role of Interpersonal Influence
- Critical Events Analysis
Part 2- The Campaign Team
Part 3- Campaign Concerns
Biography
Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB).
Joseph Cowart is a retired political consultant.
If it has happened in American politics, not only has Larry Powell or Joe Cowart seen it, they probably were involved in it. This is book by two great political pros. It should be a must read for anyone involved in politics or any student of politics. If you don't read it and your opponent does, you will be at a great disadvantage.
- James T. Kitchens, Ph. D.,The Kitchens Group
Powell’s experience as both an academic and a political consultant shine through to provide readers with an authentic look at this topic. This text will be helpful to those who are striving to teach students to be more politically literate and effective members of our society.
- Melissa M. Smith, PhD, Mississippi University for Women, USA
This is the essential book for scholars and practitioners alike; it bridges the gap between academic study and professional application while providing an in-depth look at the realities of the modern campaign process. The strength of this book comes from the authors’ own experience, as it incorporates real life examples of both the how and the why of political consulting today.
-Glenda Cantrell, PhD., The University of Alabama, USA
