3rd Edition
Political Campaign Craftsmanship A Professional's Guide to Campaigning for Public Office
Edited By III McDonald
Copyright 1989
368 Pages
by
Routledge
368 Pages
by
Routledge
366 Pages
by
Routledge
Also available as eBook on:
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the... Read more
1: Setting Up Your Campaign; 2: Detailing; 3: Political Research: How To Do It And How To Use It; 4: Doing Survey Research Yourself; 5: Campaign Problems; 6: Radio and Television Advertising; 7: Print and Mail Advertising; 8: Press and Public Relations; 9: Using Telephones in a Political Campaign; 10: Non-Political Elections; 11: Conclusion; 12: Postscript: How It Feels To Campaign
Biography
Edward Schwartzman
