1st Edition

Political Campaigning in Digital India

Edited By Anil M. Varughese, Holli A. Semetko Copyright 2024
178 Pages
by Routledge

178 Pages
by Routledge

178 Pages
by Routledge

This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. Examining political campaigning and party strategies across many Indian states, with special attention to regional politics, histories, cultures, social and technological contexts, the book discusses the potential impacts of campaign strategies on electoral outcomes.... Read more

Introduction—Political campaigning in India: changing contexts of political communication

Anil M. Varughese and Holli A. Semetko

 

1. Political campaigning and party strategies: the importance of rallies in the northern states

Anup Kumar

 

2. Political campaigning in West Bengal: violence, professionalisation, and communalisation

Suman Nath and Subhasish Ray

 

3. Faith revival and issue framing in Kerala’s 2019 campaign

Anil M. Varughese

 

4. Campaigning and party strategies in Assam

Pahi Saikia and Rajeev Bhattacharyya

 

5. Digital campaigning in Karnataka

Kiran Arabaghatta Basavaraj

 

6. Maximum campaigning in Andhra Pradesh: from padayatra to Facebook and YouTube

Anil M. Varughese, Pahi Saikia and Tanya Reddy Sattineni

 

7. Political hazard: misinformation in the 2019 Indian general election campaign

Syeda Zainab Akbar, Anmol Panda and Joyojeet Pal

 

8. Political communication and campaigning in India: opportunities for future research

Holli A. Semetko

Biography

Anil M. Varughese is Associate Professor in the School of Public Policy and Administration at Carleton University, Ottawa, Canada. His research interests are in comparative politics of South Asia and global social policy.

Holli A. Semetko is Asa Griggs Candler Professor of Media and International Affairs and Professor of Political Science at Emory University in the U.S. and was a Fulbright Nehru Scholar at IIT-Bombay, India.