320 Pages
by
Routledge
320 Pages
by
Routledge
320 Pages
by
Routledge
Also available as eBook on:
Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a... Read more
Introduction 1 The Candidate 2 The Message 3 The Issues 4 The Negative Ad 5 The Internet Campaign 6 Conclusion 7 Appendix Acknowledgments Notes Bibliography Index
Biography
Jason Johnson
