Political Marketing: Theoretical and Strategic Foundations: Theoretical and Strategic Foundations, 1st Edition (Paperback) book cover

Political Marketing: Theoretical and Strategic Foundations

Theoretical and Strategic Foundations, 1st Edition

By Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Routledge

352 pages

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Paperback: 9780765629166
pub: 2011-05-15
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Description

This is the first integrated theory-to-practice text on marketing's role in the political process. It

Subject Categories

BISAC Subject Codes/Headings:
POL000000
POLITICAL SCIENCE / General
POL002000
POLITICAL SCIENCE / Public Policy / City Planning & Urban Development