128 Pages
by
Routledge
128 Pages
by
Routledge
128 Pages
by
Routledge
Also available as eBook on:
Rhetoric is among the most important and least understood elements of presidential leadership. Presidents have always wielded rhetoric as one tool of governance—and that rhetoric was always intended to facilitate political ends, such as image building, persuasion of the mass public, and inter-branch government persuasion. But as mass media has grown and then fragmented, as the federal bureaucracy... Read more
AcknowledgmentsIntroduction: Communicating the Presidency1 The Public, the Media, and the Presidency2 Rhetoric from an Institutional Perspective3 Managing Rhetorical OpportunitiesConclusion: Presidents and Their RhetoricBibliography
Biography
Mary E. Stuckey
