1st Edition
Pop Culture Marketing in the Publishing Industry "Good Luck, Babe!"
1. What is Pop Culture?
2. The State of Social Media Marketing in Publishing
3. Pop Culture is Music Culture: "Birds of a Feather"
4. Pop Culture Trends: "Very Demure, Very Mindful"
5. Pop Culture and Time: "I am an Autumn"
6. Pop Culture and Girls: Who “Run the World (Girls)”
7. The Value of Pop Culture in Marketing: "All that Work and What Did it Get Me?"
8. Conclusion: "Please, Please, Please, Don’t Prove I’m Right"
Biography
Miriam J. Johnson is a researcher, writer, and founder working at the intersection of digital storytelling, publishing, and new technology. She holds PhDs in Creative Writing and Publishing and is currently a Senior Lecturer at Oxford Brookes University, where she also leads the Creative Industries Research and Innovation Network. Her academic work explores authorship, branding, and social media in the cultural industries. Her work spans academic publishing, grassroots cultural programming, and digital product development, and she speaks at and runs workshops on storytelling, writing with impact, social media marketing, and digital authorship. She also develops practical tools for social change, such as a bias-checking web app for job adverts.
Miriam is also the co-founder of Dudley Editions, a tech start-up focused on personalised, audio-based storytelling that enables people to better connect, while driving new forms of digital storytelling.
"This book is useful and original. It gives social media professionals, marketers, and researchers something solid to work from. A clearer understanding of how pop culture drives attention and engagement. It’s not a trend report or a theory piece. It’s a bridge between what happens in the feed every day and the bigger picture of why it works. Whether you’re running campaigns, leading a marketing team, or studying how culture spreads online, you’ll find something here that sharpens your thinking and strengthens your approach." Helen Simpson, Head of Social at Leo Burnett, UK.
