1st Edition

Popular Culture, Social Media, and the Politics of Identity

By William Clapton Copyright 2025
174 Pages
by Routledge

174 Pages
by Routledge

174 Pages
by Routledge

Popular Culture, Social Media, and the Politics of Identity advances a novel methodological approach – pop culture as political object – to capture the centrality of popular culture as an object of a broad range of political contests and debates that constitute pop culture artefacts by generating and informing specific meanings and understandings of them. It is no longer novel to claim that... Read more

1. Introduction

Introducing Pop Culture as Political Object        

The Ethics of Internet Research

Method

Structure and Case Studies

 

2. Audiences and Everyday Politics: Popular Culture as Political Object           

Existing Approaches in PCWP  

The Limitations of PCWP         

Expanding PCWP Methodologies: Pop Culture as Political Object          

Conclusion      

 

3. Digital Technologies, Social Justice Activism, and Identity Politics 

Web 2.0 and Social Media: The ‘Battleground’ of Contemporary Identity Politics

‘Get Woke’: The Evolution of Social Justice Activism   

Fighting Back: Reclaiming Pop Culture for the ‘True Fans’        

Conclusion      

 

4. Gamergate, (Anti)Feminism, and the Horizon Series          

#Gamergate     

The Horizon Games – Plot, Themes, Representations     

Politics, Feminism, and SJWs are Ruining Gaming (and HZD/HFW)      

HZD and HFW are Pretty Good (But I Still Hate Feminism)       

The Embodiment of Gender in Video Games     

Race and Cultural Appropriation           

Conclusion      

 

5. ‘Who You Gonna Call? Not Women’: The 2016 Ghostbusters Reboot           

Furore and Controversies Surrounding Feig’s Ghostbusters        

Feminist Conspiracies, Forced Politics, and Wokeness Have Destroyed Ghostbusters

Trump, the 2016 Election, and Ghostbusters      

Racism and Attacks Against the Cast    

Conclusion      

 

6. Social Justice Activism in a Galaxy Far, Far Away: Controversies of The Last Jed   

‘I’ve Got a Bad Feeling About This’ – Online Reactions to TLJ  

Rey the ‘Mary Sue’ and Unwanted Feminism in Star Wars         

You Can’t Have Racial Diversity in a Galaxy of Trillions of Humans and Aliens

‘May the Forced Diversity Be With You’          

Conclusion      

 

7. ‘Elves and Hobbits Don’t Look Like That’: Racial Diversity, White Fragility, and The Lord of the Rings: The Rings of Power     

Tolkien, Race, and the Furore Over a Racially Diverse Middle Earth       

White Fragility and Middle Earth          

White Precarity, Cultural Theft, and the ‘End of the White Race’

Conclusion      

 

8. Conclusion  

References      

 

Biography

William Clapton is Associate Professor of International Relations in the School of Social Sciences at the University of New South Wales, Australia.