Introduction: What Is Popular Culture? Chapter One: Where Did Popular Culture Come From? Chapter Two: The Origin of Popular Culture Studies Chapter Three: Doing Popular Culture Studies: The Culture Industries Chapter Four: Doing Popular Culture Studies: Fan Studies and the Digital Revolution Chapter Five: Doing Popular Culture Studies: Identity, Diversity, and Power Afterword: From Mass Media to Social Media: The Future of Popular Culture Studies Glossary Bibliography
Biography
John Alberti is Professor of English at Northern Kentucky University, USA where he writes and teaches on cinema studies, popular culture, composition and rhetoric, and American literature. He is the author and editor of several essay collections, textbooks, monographs, and essays across these fields, including Text Messaging: Reading and Writing About Popular Culture in the Digital Age (2008), Screen Ages: A Survey of American Cinema (2015), The Killing: TV Milestones Series (2017) and Transforming Harry: The Adaptation of Harry Potter in the Transmedia Age (2018).






