276 Pages
by
Routledge
276 Pages
by
Routledge
Also available as eBook on:
Post-Mass Media redefines media in the 21st century, viewing it as a pervasive environment rather than just tools or platforms.
Systematically examining the media environment and its key issues, this book considers the multidimensional conceptualization of media and differentiation between the mass media era and the post-mass media era. It explores media—tools, content, institutions, people,... Read more
1. Introduction: Media odyssey
2. What is media?
3. The five dimensions of media
4. Media and relevance
5. The mass media era
6. The relevance crisis
7. The post-mass media era
8. The relevance hyper-crisis
9. Conclusion: Now, what media environment should we live in?
Index
Biography
Yong-Chan Kim is a media sociology Professor in the Department of Communication at Yonsei University, Seoul, Korea.
