1st Edition
Postcolonial Aeromobilities Branding, Cultural Governance, and Tourism Imageries
Preface: what is obvious cannot be seen
Chandra D. Bhimull
Chapter 1. Navigating postcolonial aeromobilities: an introduction
Bart Paul Vanspauwen and Iñigo Sánchez-Fuarros
Chapter 2. Aeroméxico’s DNA discounts: viral advertisement, genomics, and postcoloniality in the United States and Mexico
Beatriz Nieto-Fernandez
Chapter 3. From colonial elitism to mass travel: reading Air France posters in the post-World War II era
Guillaume de Syon
Chapter 4. Cosmopolitan nationalism: public images of Argentina's commercial airlines (1950–1973)
Melina Piglia
Chapter 5. Flight paths of identity: colonial legacies, national branding, and cultural expressions in East African Airways and Kenya Airways (1950–2000)
Nahashon Nzioka Nthenya
Chapter 6. Gates of departure: Sabena and the visual legacy of Belgian colonial governance
Evan Marshall Binkley
Chapter 7. “More highways in the sky and more Brazil on the routes around the world”: aviation and national development from a postcolonial perspective
Carolina Castellitti
Chapter 8. Between the Middle East and the metropolis: postcolonial histories of Lebanon’s national airline
Gabrielle Messeder
Chapter 9. Aero-regionalism: branding, mobility, and settler cultural heritage in regional airlines in Australia
Holly Randell-Moon
Chapter 10. Flying a new flag: the transformation of airline aesthetics in Indonesia and South Africa as reimagining postcolonial cultural heritage
Evan E. Jackson
Chapter 11. Navigating Angola’s history and modernity: an insider perspective on TAAG’s Austral inflight magazine
Agnela Barros Wilper
Chapter 12. Intra-regional airline connections: a Caribbean identity perspective
Gaunette Sinclair-Maragh and Michelle Allen
Chapter 13. “Come Fly with Me, Let's Float Down to Peru”: managing Latin America in a commercial airline
Mariana I. Paludi, Jean Helms Mills, and Albert J. Mills
Chapter 14. Wardrobe dynamics: Cathay Pacific female flight attendants’ changing uniform for a city in flux
John D. Wong
Chapter 15. Flying over the postcolonial: Turkish Airlines in sub-Saharan Africa
Volkan Ìpek
Afterword: reflections of aeromobilities ‘beyond the West’
Weiqiang Lin
Biography
Bart Paul Vanspauwen is a researcher at the Institute of Ethnomusicology (INET-md) at NOVA University Lisbon (Portugal). He holds an MA and PhD in ethnomusicology from NOVA, as well as a postgraduate degree in cultural studies and a bachelor’s degree in literature from the Catholic University of Leuven (Belgium). His research focuses on Afro-Portuguese and Portuguese-Brazilian cultural relations from a comparative postcolonial perspective. He previously held a postdoctoral fellowship for the ‘Sounds of Tourism’ project at NOVA, exploring TAP Air Portugal, and is currently involved in the projects ‘Constellations of Memory’ (University of Lisbon) and ‘Lusophone Pop-Peripheral Music Networks’ (Fluminense Federal University).
Iñigo Sánchez-Fuarros is a tenured researcher at the Institute of Heritage Sciences (INCIPIT) within the Spanish National Research Council (CSIC). He earned his PhD in anthropology from the University of Barcelona. His research explores the intersections of expressive culture, tourism, materiality, and critical heritage with particular emphasis on experimental methodologies combining ethnography, multimedia documentation, and sensory fieldwork techniques. He authored Cubaneando en Barcelona: Música, migración y experiencia urbana (CSIC, 2012) and co-edited Ambiance, Tourism and the City (Routledge, 2023).
