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Postfeminist Celebrity and Motherhood: Brand Mom book cover

1st Edition

Postfeminist Celebrity and Motherhood Brand Mom

By Jorie Lagerwey Copyright 2017
144 Pages
by Routledge

144 Pages 3 B/W Illustrations
by Routledge

144 Pages 3 B/W Illustrations
by Routledge
Also available as eBook on:
This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that... Read more

Introduction: Brand Mom: Celebrity, Branding, and Postfeminist Mommy Culture



1. Branding Baby: Incorporating Conception and Pregnancy into the Self-Brand



2. Bravo Brand Motherhood: Negotiating the Impossibilities of Postfeminism



3. From Honest to GOOP: Lifestyle Brands and Celebrity Motherhood



4. TLC’s Religious Moms: Branding Motherhood with Faith



5. Looking Forward: Cracks in the Foundation of Postfeminism and Mommy Culture

Biography

Jorie Lagerwey is a lecturer in television studies at University College Dublin, Ireland. Her research interests include gender, celebrity, genre, and religion on television and other digital media. Her work has appeared in Cinema Journal, Studies in Popular Culture, Spectator, Flowtv.org and elsewhere.

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