1st Edition

Powerful, Profitable Software Products The Executive Guidebook

By Kyle Rowland Copyright 2025
246 Pages 2 B/W Illustrations
by CRC Press

246 Pages 2 B/W Illustrations
by CRC Press

246 Pages 2 B/W Illustrations
by CRC Press

You hold in your hands a comprehensive guide to creating a flourishing software development practice – one that makes a powerful impact with the software it builds. This guide describes the unique aspects of creating software-based products. It also lays out the clear practical guidance that’s necessary to construct and evolve a modern practice. This includes hiring, structuring teams properly,... Read more

1.   Introduction

Section I – Groundwork

2.   The Problem

3.   Ways of Knowing

4.   The Two Systems

 

Section II – Leading Software Development

5.   Leadership

6.   Building the People and Technology System

7.   Principles

8.   Tactical Competence

 

Section III – Areas of Competence

9.   Areas of Competence: Overview

10. Areas of Competence: Craftsmanship

11. Areas of Competence: People and Process

12. Areas of Competence: Architecture

13. Areas of Competence: Workflow Automation

 

Section IV – Bringing It All Together

14. Starting the New Development Shop

15. Enhancing the Existing Development Shop

16. Scaling the Small Development Shop

17. Simplification: Continuously Starting, Enhancing, and Scaling

 

18. A Complete Mental Model For the Engineering Organization

 

Index

Biography

Kyle Rowland brings an incredibly rich and diverse base of experience to TechMentor and its clients. He has spent more than 20 years delivering software solutions across a broad set of industries – from Defense Department to Financial Services, from Telecommunications to Big Data Analytics, and just about everything in between. Leading and building across such a broad set of problem domains and team approaches have given him both an uncommon depth of technical expertise and a unique perspective into the generalized problems that plague all of software development. More importantly though, it’s given him a solid grasp of the fundamental principles and techniques that underpin the most powerful and effective solutions to these problems – solutions he’s personally used to lead organizations from near stand-still to highly productive. Most importantly, Kyle has a deep-seated passion to move you and your organization to the next level – believing thoroughly that disciplined, small steps in the right direction change people, that change organizations, that change the world.