Practical Corporate Planning  book cover
1st Edition

Practical Corporate Planning

ISBN 9781138564244
Published November 4, 2019 by Routledge
450 Pages

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Book Description

In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.

Table of Contents

Introduction;  1. What is Corporate Planning?  2. What Should Do It?  3. Corporate Objectives and Corporate Conduct  4. Objectives for Non-Profit Making Organizations  5. Setting the Corporate Targets  6. Forecasts and Gap Analysis  7. Strengths and Weaknesses Analysis  8. Threats and Opportunities  9. Alternative Strategies  10. Selecting the Strategies  11. Evaluation, Action Plans and Monitoring  12. The Woodcock Group;  Appendices;  Notes;  Bibliography;  Index

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