In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.
Table of Contents
Introduction; 1. What is Corporate Planning? 2. What Should Do It? 3. Corporate Objectives and Corporate Conduct 4. Objectives for Non-Profit Making Organizations 5. Setting the Corporate Targets 6. Forecasts and Gap Analysis 7. Strengths and Weaknesses Analysis 8. Threats and Opportunities 9. Alternative Strategies 10. Selecting the Strategies 11. Evaluation, Action Plans and Monitoring 12. The Woodcock Group; Appendices; Notes; Bibliography; Index