1st Edition
Practical Ethnography A Guide to Doing Ethnography in the Private Sector
Chapter 1 Introduction
Chapter 2 Using Theory in Ethnography
Chapter 3 Managing a Private-Sector Ethnography Project
Chapter 4 Ethnographic Tools
Chapter 5 Managing Clients
Chapter 6 Ethical Ethnography
Chapter 7 Sampling
Chapter 8 Fieldwork
Chapter 9 Analysis
Chapter 10 Reporting
Chapter 11 Beyond Ethnography
Biography
Sam Ladner is a sociologist, UX researcher, and student of productivity. She specializes in ethnographic research for product design. Prior to her current job as Principal UX Research Lead at Amazon, she worked at Microsoft in the Operating Systems Group, where she led the research on human-led design, and Microsoft Office, where she conducted ethnographic studies of workplaces. She holds a PhD in sociology and served as a Postdoctoral Fellow at the Ryerson School of Information Technology Management in Toronto.
