List of Contributors
Foreword by John Postill
Preface & Acknowledgements
Introduction
Devin Proctor
0.1. Concept: Ethnography
Heather Horst
0.2. Case study introductory suite: Negotiating the on-and-offline
0.2.1. Case Study: Zapotec villagers in the digital era
Roberto J. González
0.2.2. Case Study: Selfies, shamans, and social media participation among the Shipibo-Konibo in the Peruvian Amazon
Jennifer Sierra
0.2.3. Case Study: Digital solidarity and everyday assertion of Dalit identity on WhatsApp in India
Rashmi Kumar
0.2.4. Case Study: Songs of an initiation club in West Africa and its Caribbean Diaspora
Ivor Miller & Margaret M. P. Okon
Chapter 1. Digital data ethics
Michelle Cera
1.1. Concept: Representation
Serhat Tutkal
1.2. Case study: Drug trade on the Polish darknet
Piotr Siuda & Patrycja Hewelt
Chapter 2. Ethnography about digital media
Xinyuan Wang
2.1. Concept: Affordance
Anna Colom
2.2. Case study: Women Australian Rules footballers’ digital self-tracking
Paul Bowell, Paul Scifleet, Ekaterina Pechenkina, & Emma Sherry
Chapter 3. Ethnography on/in social media
Katrin Tiidenberg & David Kneas
3.1. Concept: Platform
Chiara Perin
3.2. Case study: Navigating Iranian digital feminist activism through multi-sited mobile ethnography
Mitra Shamsi
Chapter 4. Ethnography in virtual worlds
Rachel Berryman & Crystal Abidin
4.1. Concept: Virtual
Tom Boellstorff
4.2. Case study: Work, play, and questioning the binary in EVE Online
Harish Goutam
Chapter 5. Linguistic analysis
Graham M. Jones, Jisoo Hong, & Maya Návar
5.1. Concept: Meme
İdil Galip
5.2. Case study: Evaluating emergent Kazakh anti-proverbs using corpus linguistics
Erik Aasland & Gulnara Omarbekova
Chapter 6. Data analysis
Anna M. Górska, Dariusz Jemielniak, & Nina Kotula
6.1. Concept: Data
Tone Walford & Hannah Knox
6.2. Case study: Over-the-shoulder observation of Facebook group admins
Anna D. Gibson
Chapter 7. Spatial analysis
Greyson Harris
7.1. Concept: Space
Mark Nunes
7.2. Case study: Implementing GIS in Malmiñañ, Cameroon
Veronica Bayiha ñwa Quillien, Jean-Baptiste Quillien, & Eugene Bayiha Makonn
Chapter 8. Artificial intelligence
Matt Artz
8.1. Concept: Algorithm
Heiner Heiland
8.2. Case study: Using AI for deradicalization
Andrea Russo
Chapter 9. Multimodal anthropology
Isaac Marrero Guillamón & Ethiraj Gabriel Dattatreyan
9.1. Concept: Public
Christopher M. Kelty
9.2. Case study: SAPIENS magazine as anthropology for the public
Emily Sekine
Chapter 10. Video games
Lindsay Grace
10.1. Concept: Gamer
Florence M. Chee
10.2. Case study: Listening to queer, LGBTQ+, and women Twitch streamers
Jackson McLaren & Larisa Kingston Mann
Chapter 11. Hybrid installations
Rob Eagle
11.1. Concept: Hybridity
Maxi Heitmayer
11.2. Case study: “In America” COVID memorial art installation on the DC National Mall
The Rituals in the Making Collective
Index
Biography
Devin Proctor is a cultural anthropologist and Assistant Professor of Anthropology at Elon University, USA.
"This colorful and insightful cornucopia of a book offers enriching and inventive methods and cautions, ones that transcend the specificity of a particular medium, for budding ethnographers for many years to come. For anyone curious about fieldwork online, and these days almost every research has an online component, this book is for you."
- Dr. Ilana Gershon, Professor of Anthropology, Rice University, USAThis versatile edited collection provides the basics for beginners, in-depth case studies from an intergenerational slate of authors, and nuanced reflections on concepts like “virtual” and “gamer.” It is a fine excursion to ethnography in virtual settings, highly recommended.
- Dr. Bonnie Nardi, Emeritus Professor of the Department of Informatics at the University of California at Irvine, USA
