Pragmatic Variation in Service Encounter Interactions across the Spanish-Speaking World expands the study of service encounter interactions into new face-to-face and digital contexts and new (sub)varieties of Spanish.
The chapters examine pragmatic variation in a range of contexts, representing ten countries and twelve (sub)varieties of Spanish. Section 1 explores macrosocial factors such as region, gender, age, and social class, while Section 2 focuses on microsocial and situational factors. Section 3 concludes the volume with theoretical and methodological contributions to the field.
This volume will be of particular interest to advanced students and researchers of Spanish and Linguistics.
Section I: Pragmatic variation according to macrosocial factors
1. Regional pragmatic variation in small shops in Mexico City, Buenos Aires, and Seville, Spain
2. Corner-store interactions in Cartagena and Bucaramanga: A variational pragmatics study
3. ‘No, gracias amigo’: Refusals of bargaining offers in e-service encounters in Mercado Libre Ecuador and Mercado Libre Venezuela
4. Gender variation in address form selection in corner store interactions in a Nicaraguan community
5. Gender variation in the perception of appropriate behavior in hotel service encounters in Spain
6. The role of gender in Mexican e-service encounters
7. Forms of address and gender in Costa Rican service encounters
8. Pragmatic variation by age in women’s use of post-refusal small talk during service encounters in Rosario, Uruguay
9. Verbal humor and age in cafes and bars in Seville, Spain
10. Socioeconomic variation and conflict in Spanish retailer-consumer interactions on Facebook
Section II: Pragmatic variation according to microsocial and situational factors
11. Interpersonal work in service encounters on Mercado Libre Argentina: A comparison between buyer and vendor patterns across two market domains
12. The effects of social distance in service encounters in Puerto Rican panaderías
Section III: Theoretical and methodological issues
13. Re-thinking pragmatic variation: The case of service encounters from a modified variational pragmatics perspective
14. Pragmatic variation in service encounter complaints: Some methodological issues