Prescribing HIV Prevention: Bringing Culture into Global Health Communication, 1st Edition (Paperback) book cover

Prescribing HIV Prevention

Bringing Culture into Global Health Communication, 1st Edition

By Nicola Bulled


273 pages

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Paperback: 9781611323634
pub: 2014-11-15
Hardback: 9781611323627
pub: 2014-11-15
eBook (VitalSource) : 9781315421971
pub: 2016-06-16
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Critical health communication scholars point out that the acceptance of HIV risk prevention methods are bound inside inequitable structures of power and knowledge. Nicola Bulled’s in-depth ethnographic account of how these messages are selected, transmitted and reacted to by young adults in the AIDS-torn population of Lesotho in southern Africa provides a crucial example of the importance of a culture-centered approach to health communication. She shows the clash between traditional western perceptions of how increased knowledge will increase compliance with western ideas of prevention, and mixed messages offered by local religious, educational, and media institutions. Bulled also demonstrates how structural and geographical forces prevent the delivery and acceptance of health messages, and how local communities shape their own knowledge of health, disease and illness. This volume will be of interest to medical anthropologists and sociologists, to those in health communication, and to researchers working on issues related to HIV.

About the Series

Critical Cultural Studies in Global Health Communication

Global changes in migratory patterns, the increasing health inequalities faced by the poor, the health risks faced by communities at the margins of global societies, and the communicative nature of health problems have drawn additional attention to the relevance of studying health communication processes across global cultures.This series challenges Western-centric ideas of health and human behavior by publishing theoretically provocative, pedagogically critical volumes addressing the intersection of critical communication principles and practices with health concepts and structures.The series editors seek book proposals that address

  • the storied nature of health communication practices that are globally situated
  • structurally-constituted nature of health communication
  • individual and collective processes of communicating through which cultures negotiate meanings of health
  • local-global processes of participation and organizing through which local communities seek to bring about transformations in unhealthy global structures

The intent of the series is foregrounding knowledge that creates openings for transforming structures of injustice and exploitation underlying global health inequalities.

Books in the series are single authored books or strategic edited volumes making coherent arguments about the intersections of globalization and health. Although the series occasionally publishes research monographs based on comparative global research, the emphasis is on publishing topical books that can be used both as advanced undergraduate-graduate texts as well as reference materials. Manuscript proposals should be addressed to series co-editors:

Mohan Jyoti Dutta
Massey University, New Zealand

Ambar Basu
University of South Florida

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Anthropology / General