First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
Table of Contents
Contents: Introduction: Newspapers in Transition. The Challenge to Newspapers. The Business of Newspapers. The Audience for Newspapers. The Evolution of Reading Habits. Living With Newspapers. What's in the Paper? News, the Newspaper, and Television. Newspaper Editors and Their Readers. What Do Readers Read? Marketing and Journalism.
Leo Bogart (Author)