2nd Edition

Press and Public Who Reads What, When, Where, and Why in American Newspapers

By Leo Bogart Copyright 1989

    This book reviews the challenges that face American newspapers at the end of the 1980s, after a decade of circulation losses for many dailies and several decades of accelerating social change. It describes how content of newspapers is changing in the context of a discussion of the nature of news.

    Contents: Introduction: Newspapers in Transition. The Challenge to Newspapers. The Business of Newspapers. The Audience for Newspapers. The Evolution of Reading Habits. Living With Newspapers. What's in the Paper? News, the Newspaper, and Television. Newspaper Editors and Their Readers. What Do Readers Read? Marketing and Journalism.


    Leo Bogart (Author)