2nd Edition

Press and Public
Who Reads What, When, Where, and Why in American Newspapers



ISBN 9780805804317
Published August 1, 1989 by Routledge
388 Pages

USD $160.00

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Book Description

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Table of Contents

Contents: Introduction: Newspapers in Transition. The Challenge to Newspapers. The Business of Newspapers. The Audience for Newspapers. The Evolution of Reading Habits. Living With Newspapers. What's in the Paper? News, the Newspaper, and Television. Newspaper Editors and Their Readers. What Do Readers Read? Marketing and Journalism.

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Author(s)

Biography

Leo Bogart (Author)