First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
Table of Contents
Contents: Introduction: Newspapers in Transition. The Challenge to Newspapers. The Business of Newspapers. The Audience for Newspapers. The Evolution of Reading Habits. Living With Newspapers. What's in the Paper? News, the Newspaper, and Television. Newspaper Editors and Their Readers. What Do Readers Read? Marketing and Journalism.
"...puts mountains of newspaper industry research into an informative, readable form."
—Editor and Publisher
"Superb...Bogart's analysis, his treatment of data, and his generalizations are carefully considered...an excellent reference source for those of us who are concerned about the relationship of media and public."
—Journal of Communication
"If the NEW YORK TIMES is the `newspaper of record,' Press and Public...is the `record of newspapers.'"
—Marketing and Media Decisions
"...the best available book on what is known about readers of the American daily newspaper....This is an excellent current way to get context on the role of the press vis-a-vis the electronic media in America."