Price Management in Financial Services: Smart Strategies for Growth, 1st Edition (Paperback) book cover

Price Management in Financial Services

Smart Strategies for Growth, 1st Edition

By Georg Wuebker, Jens Baumgarten, Martin Koderisch

Routledge

480 pages

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Paperback: 9781138255715
pub: 2016-11-11
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Description

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and Basel II have only intensified the need for financial services providers to shift their focus to customer centric Smart Profit Growthâ„¢ strategies. Price Management in Financial Services shows how to utilize the modern techniques of value-based pricing to design professional pricing processes that go beyond the industry's current norm of purely risk and cost based pricing. The authors provide insight into strategic pricing concepts such as market segmentation, product bundling, multi-channel pricing and non-linear pricing and give an overview of advanced price optimization methods. The book serves as a step-by-step guide to long term profitable growth through professional pricing by familiarizing the reader with the concepts of price-response function management and price elasticity of demand. The book also includes a number of implementation strategies to incorporate Power Pricing into financial services institutions and includes a large number of Simon-Kucher & Partners' international case studies that illustrate the enormous profit potential that lies in professional pricing.

Table of Contents

Contents: Introduction; Fundamentals of modern pricing; Strategic aspects of pricing; Price optimisation methods; Intelligent price differentiation; Psychological aspects of pricing; Price implementation issues; Case studies; Insights for financial services managers; Index.

About the Authors

Georg Wuebker, Dirk Schmidt-Gallas and Jens Baumgarten are Partners, Martin Koderisch is Senior Consultant at Simon-Kucher and Partners, the world's leading consulting company that specializes in strategy, marketing and pricing.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS041000
BUSINESS & ECONOMICS / Management