1st Edition
Price Management in Financial Services Smart Strategies for Growth
480 Pages
by
Routledge
480 Pages
by
Routledge
480 Pages
by
Routledge
Also available as eBook on:
The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and Basel II have only intensified the need for financial services providers to shift their focus to customer centric Smart Profit Growthâ„¢ strategies. Price Management in Financial Services shows how... Read more
Contents: Introduction; Fundamentals of modern pricing; Strategic aspects of pricing; Price optimisation methods; Intelligent price differentiation; Psychological aspects of pricing; Price implementation issues; Case studies; Insights for financial services managers; Index.
Biography
Georg Wuebker, Dirk Schmidt-Gallas and Jens Baumgarten are Partners, Martin Koderisch is Senior Consultant at Simon-Kucher and Partners, the world's leading consulting company that specializes in strategy, marketing and pricing.
