2nd Edition

Pricing Analytics Models and Advanced Quantitative Techniques for Product Pricing

By Walter R. Paczkowski Copyright 2027
488 Pages 179 Color Illustrations
by Routledge

488 Pages 179 Color Illustrations
by Routledge

This updated and expanded second edition has the same theme as the first: the price, the number, someone puts on a product to help consumers decide to buy that product, comes from statistically modeling data. Five new chapters provide a wider perspective on pricing analytics to more effectively develop elasticities and pricing strategies. This book gives readers the statistical modeling tools... Read more

Acknowledgements. Preface. Part I Background. 1 Introduction. 2 Elasticities – Background and Concept. 3 Elasticities – Their Use in Pricing. Part II Stated Preference Models. 4 Conjoint Analysis. 5 Discrete Choice Models. 6 MaxDiff Models. 7 Other Stated Preference Methods. Part III Price Segmentation. 8 Price Segmentation: Basic Models. 9 Price Segmentation: Advanced Models. Part IV Big Data and Econometric Models. 10 Working with Big Data. 11 Big Data Pricing Models. 12 Big Data and Nonlinear Prices. Part V Simulations and Pricing Analytics. 13 Introduction to Simulations and Pricing Analytics. 14 Stochastic Simulation Technicalities. 15 Pricing Analytics Simulations: Case Studies. Part VI Specialized Topics. 16 Tariffs and Pricing Analytics. 17 AI and Pricing Analytics. Part VII References. Part VIII Biography.

Biography

Walter R. Paczkowski is the founder of Data Analytics Corp., a statistical and data modeling consultancy, and a former lecturer in the Department of Economics at Rutgers University. He holds a Ph.D. in Economics from Texas A&M University, and has published several books on aspects of data science including Pricing Analytics (2018) and Deep Analytics for New Product Development (2020).