1st Edition

Pricing in Business

ISBN 9780815370451
Published November 13, 2019 by Routledge
338 Pages

USD $39.95

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Book Description

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.

Table of Contents

1. What the Book is About  2. The Check List Analysed  3. The Pricing Check List  4. The Firm’s Objectives  5. Pricing Objectives  6. Some Conclusions About Objectives  7. External Information For Pricing Decisions  8. Internal Information Required For Pricing Objectives  9. The Pricing Decision  10. The Pricing Decisions  11. Conclusions  12. Recommendations

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