Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the authors summarize the key conversations in the field. They bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The text’s tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles.
This edition features some significant organizational changes: the respondent conditioning chapter is now Chapter 1, a general introduction to operant conditioning is now covered in Chapters 2 and 3, and the introduction to research methods is now covered in Chapter 4. These changes were made to help instructors prepare students for starting a research project at the beginning of the course. Two new chapters include Chapter 5 on the philosophy supporting behavior analysis, and Chapter 24 on verbal behavior that introduces B.F. Skinner’s approach and terminology. This edition also features a new full-color design and over 400 color figures, tables, and graphs.
Principles of Behavior is an essential resource for both introductory and intermediate courses in behavior analysis. It is carefully tailored to the length of a standard academic semester and how behavior analysis courses are taught, with each section corresponding to a week’s worth of coursework. The text can also function as the first step in a student’s journey into becoming a professional behavior analyst at the BA, MA, or PhD/EdD level. Each chapter of the text is integrated with the Behavior Analyst Certification Board (BACB) task list, serving as an excellent primer to many of the BACB tasks.
The text is supported by a set of PowerPoint slides with figures, tables, and graphs for every chapter and a robust test bank with multiple choice, fill in the blank, matching, and short answer questions for every chapter for a total of over 1,500 questions.
Table of Contents
Part I: Respondent Conditioning
Chapter 1 Respondent Conditioning
Part II: Operant Conditioning
Chapter 2 Operant Conditioning for Dummies Part I
Chapter 3 Operant Conditioning for Dummies Part II
Part III: Methodology and Philosophy
Chapter 4 Research Methods
Chapter 5 The Philosophy Supporting Behavior Analysis
Part IV: Reinforcement
Chapter 6 Positive Reinforcement
Chapter 7 Negative Reinforcement
Part V: Punishment
Chapter 8 Positive Punishment
Chapter 9 Negative Punishment
Part VI: Extinction and Related Processes
Chapter 10 Extinction and Recovery
Chapter 11 Differential Reinforcement and Differential Punishment
Part VII: Motivation
Chapter 12 Unconditioned and Conditioned Reinforcers and Punishers
Chapter 13 Motivating Operations
Part VIII: Stimulus Control
Chapter 14 Basic Stimulus Control
Chapter 15 Complex Stimulus Control
Part IX: Complex Processes I
Chapter 16 Imitation
Chapter 17 Avoidance
Part X: Complex Processes II
Chapter 18 Shaping
Chapter 19 Behavioral Chains
Part XI: Schedules of Reinforcement
Chapter 20 Ratio Schedules
Chapter 21 Time-Based Schedules
Part XII: Complex Processes III
Chapter 22 Concurrent Contingences
Chapter 23 Maintenance and Transfer
Part XIII: Verbal Behavior
Chapter 24 Verbal Behavior
Part XIV: Rule-Governed Behavior
Chapter 25 Rule-Governed Behavior: Concepts and Applications
Chapter 26 Rule-Governed Behavior: Theory
Chapter 27 Thanks
Richard W. Malott taught and did research in experimental analysis, higher education, autism, and organizational behavior management. He was a co-founder of the Behavior Analysis program at Western Michigan University (WMU) and a co-founder of Association for Behavior Analysis International (ABAI). He has received two Fulbright Senior Scholar Awards, WMU’s Distinguished Teaching Award, and ABAI’s Award for Public Service in Behavior Analysis.
Kelly T. Kohler earned her PhD at Western Michigan University (WMU) under the mentorship of Dr. Malott. Following graduation, she joined the faculty at WMU. During her time there, she helped oversee the Behavior Analysis Training System (BATS) lab, which specialized in training students to become practitioners with a solid foundation in the science of human behavior. She also helped start the Kalamazoo Autism Center. Her areas of interest include autism and other developmental disabilities, verbal behavior and generative language, teaching behavior analysis, and training practitioners.