Preface; 1 Introduction; 1.1 Logical analysis 1.2 Ordinary language description 1.3 The role of semiotic; 2 History of semiotic; 2.1 The Classical tradition 2.2 Augustine and his successors 2.3 Peirce and Saussure 2.4 Behavioural semiotic 2.5 Semiotic’s critics; 3 Natural signs; 3.1 Signs and evidence 3.2 Images 3.3 Natsigns: some basic features 3.4 Dynamic interpretation; 4 Communication; 4.1 Communicative intent 4.2 Conventional signs 4.3 Signals 4.4 Features of communicative systems; 5 Language; 5.1 The role of subjects 5.2 Denotation and reference 5.3 Meaning, truth and illocutionary force 5.4 Addresses 5.5 Discourse; Postscript; Notes; Name Index; Subject Index
Biography
David S. Clarke
