Principles of Strategic Management: 3rd Edition (Paperback) book cover

Principles of Strategic Management

3rd Edition

By Tony Morden


640 pages

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Paperback: 9781138297128
pub: 2017-08-11
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Hardback: 9780754644743
pub: 2007-04-20
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eBook (VitalSource) : 9781315602172
pub: 2016-04-15
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Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.


'A tour de force which deserves to become the standard reference in its field. It is contemporary and international in outlook. While comprehensive, it is also accessible and practical. It should prove invaluable, whether to students or managers engaged in issues of strategy.' Jeremy Wilcock, (former Head of Strategic Planning, Reckitt & Colman Global Pharmaceuticals), University of Hull, UK 'This book is an excellent introduction to strategy and planning; it provides a comprehensive review of key concepts and techniques and is written in a concise and engaging style.' Dr. Francesca Mariotti, University of Stirling UK. 'A must have reference for all those who aspire to, or already hold, a business leadership position responsible for re-imagining the business. Morden gives a concise insight to setting and defining strategic direction and goals.' Charles Azzopardi, Hotel Manager, Le Méridien Phoenicia, Malta ’Principles of Strategic Management is a comprehensive text at MBA level, the book coherently and concisely draws upon classic management models and concepts in a refreshing, stimulating and thought provoking manner. An essential text.’ Amazon Kindle Store Reviewer

About the Author

Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.

About the Series

Innovative Business Textbooks

Innovative Business Textbooks
The purpose of this series is to provide business textbooks for specialist, option or advanced courses. Published in hardback at paperback prices and written by acknowledged experts, Innovative Business Textbooks are comprehensive and reliable. Each includes a range of learning aids to assist both lecturer and student.

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