1st Edition
Privacy, Trust and Social Media
Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.
I. PRIVACY ISSUES AND TRUST
1. Privacy in social media– future directions
Joanna Paliszkiewicz, Kuanchin Chen and Jerzy Gołuchowski
2. Millennials' Trust and Privacy in Social Commerce: A Structuration Theory Perspective
M. Noor Ardiansah, Yusmar Ardhi Hidayat and Judit Oláh
3. Anonymity and the right to privacy - building trust in the Internet
Ewa Stawicka
4. How do employers protect data and privacy? Measuring trust in data-driven workplaces
Dave E. Marcial, Jade O. Montemayor, Fredlie P. Bucog and Markus A. Launer
5. The risk of commodification of privacy and trust in confessional journalism
Katarzyna Zdanowicz-Cyganiak
6. Is the social media usage of enterprises correlated to a lack of consumers’ digital trust? The case of European countries
Monika Utzig, Ana Kapaj Mane and Małgorzanta Raczkowska
II. SOCIAL MEDIA AND TRUSTED BEHAVIOUR OF SOCIAL MEDIA USERS
7. Responsible use of social media – the issue of trust
Ewa Stawicka and Hasan Bilgehan Yavuz
8. Swift Trust in the age of artificial intelligence
Kuanchin Chen and Joanna Paliszkiewicz
9. Word-of-mouth, attitude and digital trust in social media in relation to online shopping intentions
Anna Jasiulewicz, Fatih Cetin, Marzena Lemanowicz and Markus Launer
10. Trust or recklessness - a study of behavior of social media users in Albania and Poland
Iwona Pomianek and Etleva Muça
11. Mutual trust in the preparedness process of concept for comprehensive security
Vesa-Jukka Vornanen, Josu Takala and Magdalena Madra Sawicka
12. Trust in the use of Internet services
Agnieszka Tul-Krzyszczuk, Barbara Wyrzykowska and Tatiana Balanowska
13. Trust and the willingness to buy via the Internet
Elżbieta Kacperska, Jakub Kraciuk and Katarzyna Łukasiewicz
III. TRUST BUILDING IN SOCIAL MEDIA
14. Wine marketing in Sweden and Poland: Building trust in social media
Anna Mazurkiewicz-Pizło and Olga Rauhut Kompaniets
15. Is social media trustworthy for building life partnerships?
Cezar Scarlat and Alexandra Ioanid
16. The importance of social responsibility in building the mutual trust of market participants
Anna Dąbrowska, Irena Ozimek and Liudmyla Shulhina
17. Cooperation of companies with influencers in building trust in the brand
Agnieszka Werenowska, Ewa Jaska and Agata Balińska
18. The role of social media in trust-building in agriculture
Paulina Kramarz and Henryk Runowski
19. Building trust on social media as part of higher education institutions' marketing strategy
Piotr Pietrzak and Mariusz Grębowiec
20. Social media as an innovative tool for trust-building by healthcare companies
Michł Borowy
21. The role of social media in shaping brand trust, brand equity and brand loyalty
Hanna Górska-Warsewicz, Adriana Krawczyk and Maciej Dębski
Biography
Joanna Paliszkiewicz is a Professor and the Director of the Management Institute at the Warsaw University of Life Sciences, Poland.
Kuanchin Chen is a Professor of Computer Information Systems and the Director of the Center for Business Analytics at Western Michigan University, USA.
Jerzy Gołuchowski is a professor and Dean of the Faculty of Informatics and Communication at the University of Economics in Katowice, Poland.
