1st Edition
Producing Graphic Media for Sports New Horizons and Possibilities for the Motion Media Specialist
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics.
Beginning with the evolution and development of sports-oriented art and design, this book investigates the importance of motion graphics within a variety of environments in the sphere of organized, competitive activity. Venue-based presentation, broadcast and streaming environments, and the importance of graphic standards and brand guidelines are all discussed in detail, along with applications within social media and mobile platforms. A final chapter on emerging technologies covers the potential use of motion media for e-sports and other trending developments within the sports world. The author draws on case studies and interviews with sports media professionals to augment his own research and observation of trends and processes and to highlight the exciting career opportunities that exist within the sports presentation and marketing industries.
This book is recommended reading for students of advanced media production, sports marketing, and media production for advertising.
List of Figures
Foreword
Acknowledgments
- Evolution and Development of Sports-Oriented Graphics
- Motion Graphics and the Broadcast and Streaming Environment
- Motion Graphics and Live Presentation
- Design Influences
- Graphic Standards and Sports-Oriented Motion Media
- Social Media
- Emerging Trends and Technologies
- Post-Game Analysis
The Graphics Package
Show Elements
Set Elements
The Nature of Live Event Presentation
Sources and Destinations
The "Hype" or "Intro" Video
Interactive Elements
Sport-Specific Considerations
About Design
Recognizing and Utilizing Design Influences
A Word About "Creativity"
Design Influences: Individual Sports
External Design Influences
Popular Culture and General Trends in Design
Specific Athletic Traditions
Regional Considerations
Visibility and Environment
Trends and Popular Tastes
Graphic Standards/Brand Guidelines/Visual Identity Kits
Graphic Standards and Motion Media
The Social Media Aesthetic
Existing Features of the Social Media Aesthetic
Use Within the Broadcast and Live Stream
Use Within Event Presentation
Mixed and Augmented Reality
Esports
Branded Synergy
On the Horizon
Artificial Intelligence
Key Principles
Key Skills
Career Possibilities
Maintaining Demo Materials
Final Thoughts
Index
Biography
John S. Zaffuto is an instructor and television facility operations manager at Southeastern Louisiana University. He has worked in the motion media creation industry for over 27 years. In that time, he has served in many roles, including broadcast production manager, chief editor, and post-production supervisor, managing and directing numerous local, regional, and national productions and campaigns.
