Producing Graphic Media for Sports : New Horizons and Possibilities for the Motion Media Specialist book cover
1st Edition

Producing Graphic Media for Sports
New Horizons and Possibilities for the Motion Media Specialist

  • Available for pre-order on April 7, 2023. Item will ship after April 28, 2023
ISBN 9781032199399
April 28, 2023 Forthcoming by Routledge
184 Pages 38 B/W Illustrations

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Book Description

Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications and future of the production of sports-oriented motion graphics.

Beginning with the evolution and development of sports-oriented art and design, this book goes on to investigate the importance of motion graphics within a variety of environments within the sphere of organized, competitive activity. Venue-based presentation, broadcast and streaming environments, and the importance of graphic standards and brand guidelines are all discussed in detail, along with applications within social media and mobile platforms. A final chapter on emerging technologies covers the potential use of motion media for e-sports and other trending developments within the sports world. The author draws on case studies and interviews with sports media professionals to augment his own research and observation of trends and processes, and to highlight the exciting career opportunities that exist within the sports presentation and marketing industries.

This book is recommended reading for students of advanced media production, sports marketing and media production for advertising.

Table of Contents

List of Figures



  1. Evolution and Development of Sports-Oriented Graphics
  2. Motion Graphics and the Broadcast and Streaming Environment
  3. The Graphics Package

    Show Elements

    Set Elements

  4. Motion Graphics and Live Presentation
  5. The Nature of Live Event Presentation

    Sources and Destinations

    The "Hype" or "Intro" Video

    Interactive Elements

    Sport-Specific Considerations

  6. Design Influences
  7. About Design

    Recognizing and Utilizing Design Influences

    A Word About "Creativity"

    Design Influences: Individual Sports

    External Design Influences

    Popular Culture and General Trends in Design

  8. Graphic Standards and Sports-Oriented Motion Media
  9. Specific Athletic Traditions

    Regional Considerations

    Visibility and Environment

    Trends and Popular Tastes

    Graphic Standards/Brand Guidelines/Visual Identity Kits

    Graphic Standards and Motion Media

  10. Social Media
  11. The Social Media Aesthetic

    Existing Features of the Social Media Aesthetic

    Use Within the Broadcast and Live Stream

    Use Within Event Presentation

  12. Emerging Trends and Technologies
  13. Mixed and Augmented Reality


    Branded Synergy

    On the Horizon

    Artificial Intelligence

  14. Post-Game Analysis

Key Principles

Key Skills

Career Possibilities

Maintaining Demo Materials

Final Thoughts


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John S. Zaffuto is an instructor and television facility operations manager at Southeastern Louisiana University. He has worked in the motion media creation industry for over 27 years. In that time, he has served in many roles, including broadcast production manager, chief editor and post-production supervisor; managing and directing numerous local, regional and national productions and campaigns.