Producing New and Digital Media: Your Guide to Savvy Use of the Web, 2nd Edition (Paperback) book cover

Producing New and Digital Media

Your Guide to Savvy Use of the Web, 2nd Edition

By James Cohen, Thomas Kenny


272 pages

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Paperback: 9780367192341
pub: 2020-04-27
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Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment.

This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it.

Key features for the 2nd edition include:

  • Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages.
  • New chapters on YouTube influencers and on-demand subscription television.
  • Each chapter has media literacy sidebars, sample assignments, and activities.
  • Updates to the companion website additional materials for students and instructors

Thoughtful, entertaining and enlightening, this is the fundamental textbook for students of new and digital media, digital culture and media literacy, as well as a useful resource for anyone wanting to understand and develop their presence in our digital world.

Table of Contents

Chapter 1: What is new and digital media?

Chapter 2: Online Communities

Chapter 3: Web Literacy

Chapter 4: Memes and Virality

Chapter 5: From Viral Videos to YouTubers: Web Video’s Historical Impact

Chapter 6: Over the Top Television and Storytelling in a Streaming World

Chapter 7 Personal Branding

Chapter 8: Conclusion

About the Authors

James Cohen is an assistant professor and co-founder of the New Media program at Molloy College. His research covers memes, digital media literacy, YouTubers, and media archaeology. Jamie is a faculty fellow of the Salzburg Academy on Media and Global Change. Jamie holds a PhD in Media and Cultural Studies from Stony Brook University.

Thomas Kenny is a full-time instructor for the Communications Department at Molloy College. He teaches courses in television and film production and studies. Tom’s research interests include media literacy, serial television, and social media. Tom is a Ph.D. candidate at Long Island University in Information Studies.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies