5th Edition
Producing for TV and Emerging Media A Real-World Approach for Producers
Introduction
Chapter 1 What Does a TV Producer Really Do?
Interview with Sheril Antonio, Associate Dean for Film, Television, and New Media at New York University’s Tisch School of the Arts
Interview with Ann Kolbell, Supervising Producer (Peacock Productions, NBC News), and Matthew Lombardi, Producer (CBS Evening News)
Chapter 2 The Big Idea: Script and Project Development
Interview with Jordanna Fraiberg, Founder, Iron Butterfly Entertainment
Chapter 3 Connecting the Dots: Breakdowns, Budgets, and Finance
Interview with Tom Sellitti, Supervising Producer, Rescue Me and Maron
Interview with Spencer Griffin, VP of Television and Creative Strategy, Just for Laughs, and former Executive Producer and Vice President of Production, CollegeHumor
Chapter 4 Welcome to Reality: Legalities and Rights
Interview with J. Stephen Sheppard, Entertainment Lawyer, Partner, Cowan DeBaets Abrahams and Sheppard
Interview with Brett Morgen, Executive Producer, Producer, and Director (The Kid Stays in the Picture, Chicago 10, Moonage Daydream, Jane)
Chapter 5 Pitching and Selling the Project
Interview with Mark Verheiden, Writer and Producer, TV series and streaming series
Chapter 6 The Plan: Pre-Production
Interview with Justin Wilkes, President of Imagine Entertainment
Chapter 7 The Shoot: Production
Interview with Stephen Reed, President, SDR Films and Producer, Newport Jazz Festival
Interview with Scott A. Williams, Executive Producer, NCIS and Executive Producer, Bones and Castle
Chapter 8 The Final Product: Post-Production
Interview with Jeffrey McLaughlin, President, McLaughlin.TV and former Director of Post-Production, All Mobile Video
Chapter 9 It’s a Wrap! Now, the Next Steps
Interview with Kim Evey, Vice President, Year of the Monkey Productions, and Executive Producer, The Guild and The Flog
Interview with Tricia Huetig, Senior Producer, Google; formerly at MetaLab and Wieden + Kennedy
Chapter 10 Producing for Emerging Media
Interview with Lance Weiler, Writer, Director, and Experience Designer for film, TV, and interactive games
Interview with Fredrik Montan Frizell, Producer, Technologist, and Managing Director (Highfield, Within, Here Be Dragons, and MediaMonks)
Interview with Russell McLean, Producer, Black Mirror: Bandersnatch and Interactive Consultant, Netflix
Sample Forms
Biography
Cathrine Kellison was a member of the Producers Guild of America, the Writers Guild of America, and the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She passed away in 2009.
Dustin Morrow is an award-winning filmmaker, bestselling author, and tenured professor of Film at Portland State University. He has also taught at Temple University and the University of Iowa and was an editor and director of short-form projects and series television in Los Angeles, working with such clients as Sony Pictures, MTV, FoxSports, and the Discovery Channel.
Kacey Morrow is a media artist, designer, scholar and Professor of New Media Design at Western Washington University. She has years of experience as a motion, print, and multimedia designer in Chicago, and her work has appeared in conferences, festivals and exhibitions worldwide.
PRAISE FOR AN EARLIER EDITION OF “PRODUCING FOR TV AND EMERGING MEDIA”
“This is easily the most complete overview of the television producer’s job and responsibilities. Required reading for all of our TV students.”
Eric Scholl, Associate Professor, Columbia College Chicago
“An invaluable education for those interested in becoming a successful producer. Comprehensively examining current trends and standards, the authors help to prepare their readers for any production scenario, big or small. I would consider this required reading for anyone interested in media. From new-to-the-game web-producers looking for tips to seasoned pros looking to take the next step, the [book] offers something for everyone.”
Evan Meaney, Professor, University of South Carolina
“The focus on new media, new markets, deliverables and the legal ins-and-outs of producing make [this] the most comprehensive book addressing the newest challenges of the small screen, and of our increasingly mobile, multiplying home screens, in ages.”
Sasha Waters Freyer, Professor, Virginia Commonwealth University
“I was very impressed with how the book covers so much ground—from technical aspects of each stage of production to legal and licensing issues. The interviews and conversations with pros in the field, which comprise a full chapter of the book, are especially insightful and help to make this text unique.”
A.M. Alpin, Librarian for Creative and Public Scholarship, New York University
