1st Edition
Product-Country Images Impact and Role in International Marketing
504 Pages
by
Routledge
504 Pages
by
Routledge
504 Pages
by
Routledge
Also available as eBook on:
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets... Read more
Contents
Foreword
- Preface
- Part I: The Meaning of Product and Country Images
- What Product and Country Images Are and Are Not
- “But Who Knows Where or When”: Reflections on the Images of Countries and Their Products
- Missing a Strategic Opportunity: Managers’ Denial of Country-of-Origin Effects
- Part II: An Overview of Research
- Mapping Country-Of-Origin Research: Recent Developments and Emerging Avenues
- Experiments on Country-of-Origin Effects: Review and Meta-Analysis of Effect Size
- Part III: Methodological and Behavioral Perspectives
- Estimating Demand Functions From the Country-of-Origin Effect
- A Multi-Cue Test of Country-of-Origin Theory
- Personality Variables and the Made-in Concept
- Influence of Place of Production on Industrial Buyers’ Perceptions
- A Research Note on Country-of-Origin in Industrial Settings
- Part IV: Countries as “Products” in the Global Arena
- Countries as Corporate Entities in International Markets
- International Product Competitiveness and the “Made In” Concept
- The Image of Countries as Locations for Investment
- Part V: Influences on Product and Country Images
- Environmental Influences on Country of Origin Bias
- Temporal Shifts of Developed Country Images: A 20–Year View
- Images and Events: China Before and After Tiananmen Square
- Through the Looking Glass: Product-Country Images and International Trade Agreements
- Global Promotion of Country Image: Do the Olympics Count?
- Epilogue: Could You Please Pass the Salt?
- Index
Biography
Nicolas Papadopoulos, Louise A. Heslop
