1st Edition
Product Design and the Role of Representation Foundations for Design Thinking in Practice
1.1.1. Activity and Design Representation 1.2 Design Thinking and Design Representation 1.3 Industrial Design 1.3.1 History of Industrial Design 1.3.2 The Work of Industrial Design 1.4 Stages of New Product Development 1.4.1 Concept Design 1.4.2 Concept Development 1.4.3 Detail Design 1.5 Chapter Summary Chapter References 2. Design Thinking through Representation 2.0 Abstract 2.1 Design Representation 2.1.1 Design Representation and Media of Expression 2.1.2 Design Representation as Construction 2.2 Representation and Design Cognition 2.2.1 Design Representation as Reflective-Practice 2.2.2 Design Representation and Ambiguity 2.2.3 Design Representation and Fidelity 2.3 Representation and Design Process 2.3.1 Design Representation: Concept Design 2.3.2 Design Representation: Concept Development 2.3.3 Design Representation: Detail Design 2.4 Representations, Design Problems and Solutions 2.5 Design Representation: A Definition 2.6 Chapter Summary Chapter References 3. Design Representation in Practice 3.0 Abstract 3.1 The Purpose of Design Representation 3.2 Types of Design Representations 3.3 Tools of Design Representations 3.4 Manual 2D Media 3.5 Digital 2D Media 3.6 Manual 3D Media 3.7 Digital 3D Media 3.8 Chapter Summary Chapter References 4. Sketches 4.0 Abstract 4.1 Sketch Representation 4.2 Idea Sketch 4.3 Study Sketch 4.4 Referential Sketch 4.5 Memory Sketch 4.6 Coded Sketch 4.7 Information Sketch 4.8 Renderings 4.9 Inspiration Sketch 4.10 Prescriptive Sketch 4.11 Chapter Summary Chapter References 5. Drawings 5.0 Abstract 5.1 Drawing as Design Representation 5.2 Concept Drawing 5.3 Presentation Drawing 5.4 Scenarios and Storyboards 5.5 Diagrammatic Drawing 5.6 Single-View Drawing 5.7 Multi-View Drawing 5.8 General Arrangement Drawing 5.9 Technical Drawing 5.10 Technical Illustration 5.11 Chapter Summary Chapter References 6. Models 6.0 Abstract 6.1 Models as Design Representation 6.2 3D Sketch Model 6.3 Design Development Model 6.4 Appearance Model 6.5 Functional Concept Model 6.6 Concept of Operation Model 6.7 Production Concept Model 6.8 Assembly Concept Model 6.9 Service Concept Model 6.10 Chapter Summary Chapter References 7. Prototypes 7.0 Abstract 7.1 Prototypical Design Representation 7.2 Appearance Prototype 7.3 Alpha Prototype 7.4 Beta Prototype 7.5 Pre-Production Prototype 7.6 Experimental Prototype 7.7 System Prototype 7.8 Final Hardware Prototype 7.9 Tooling Prototype 7.10 Off-Tool Prototype 7.11 Chapter Summary Chapter References 8. Case Studies and Conclusions 8.0 Abstract 8.1 GMC Case Study 01 8.2 Mojavi Case Study 02 8.3 Deeptime Case Study 03 8.4 Aero Case Study 04 8.5 Conclusions Chapter References
Biography
Eujin Pei is the Programme Director for the BSc Product Design and BSc Product Design Engineering courses at Brunel University London. He is a Chartered Engineer (CEng) and a Chartered Technological Product Designer (CTPD). He has worked for companies including Motorola, Inc., LM Ericsson, Sennheiser GmbH & Co. KG, and Rentokil Initial. Eujin is a Member of the Institution of Engineering Designers (MIED), Fellow of the Higher Education Academy (FHEA) and Fellow of the Royal Society for the Arts, Manufactures and Commerce (FRSA). He is a Member of the Design Research Society (DRS), and Co-founder of the Inclusive Design Special Interest Group. Eujin’s research interests centres on product innovation, design thinking, design representation and the use of digital prototyping.
James Andrew Self is Associate Professor of industrial design, School of Design and Human Engineering and Director of the Design Practice Research Lab (dpr.Lab), UNIST. He holds a doctorate in industrial design and worked for several years within the design industry both in London and Sydney, Australia. Prof. Self is a commentator for Core77, and currently holds Associate Editorships and committee positions for a number of international journal and conference publications. Design works and research contributions include numerous publications, international design awards, patents, articles, design exhibitions, seminars and workshops. Research and design projects include a broad field of interests, from design-driven product innovation to design thinking and design representation. Research and design activities attract funding from various governmental and industry sponsors.
