Product Design and the Role of Representation : Foundations for Design Thinking in Practice book cover
1st Edition

Product Design and the Role of Representation
Foundations for Design Thinking in Practice

ISBN 9780367630010
Published March 17, 2022 by CRC Press
248 Pages 242 B/W Illustrations

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Book Description

"This book responds to the expression ‘all you always wanted to know about design representation but didn’t know where to ask’. Indeed, the book is a thematic guide to design representation, and the amount of information about design representations it holds is phenomenal."

Professor Gabriela Goldschmidt

Technion - Israel Institute of Technology

This book extends understanding of the design process by exploring design representation types and examining them as theoretical constructs. It shows how fidelity and ambiguity inform the creative act of design, and considers design thinking through the lens of design representation.

Design thinking is a method that has the potential to stimulate and enhance creativity. This book enhances understanding of what constitutes design thinking, why it is used and how it can be applied in practice to explore and develop ideas. The book positions a particular type of thinking through design representations, exploring this from its roots in design history, to the types of thinking in action associated with contemporary design practice. A taxonomy of design representations as a scaffold to express design intent, is applied to real world case studies.

Product Design and the Role of Representation will be of interest to those working in or studying product development, engineering design and additive manufacturing.


Table of Contents

1. Design and Design Representation 1.0 Abstract 1.1 Design as Practice. Design as Activity
1.1.1. Activity and Design Representation 1.2 Design Thinking and Design Representation  1.3 Industrial Design 1.3.1 History of Industrial Design 1.3.2 The Work of Industrial Design 1.4 Stages of New Product Development 1.4.1 Concept Design 1.4.2 Concept Development 1.4.3 Detail Design 1.5 Chapter Summary Chapter References 2. Design Thinking through Representation 2.0 Abstract 2.1 Design Representation 2.1.1 Design Representation and Media of Expression 2.1.2 Design Representation as Construction 2.2 Representation and Design Cognition 2.2.1 Design Representation as Reflective-Practice 2.2.2 Design Representation and Ambiguity 2.2.3 Design Representation and Fidelity 2.3 Representation and Design Process 2.3.1 Design Representation: Concept Design 2.3.2 Design Representation: Concept Development 2.3.3 Design Representation: Detail Design 2.4 Representations, Design Problems and Solutions 2.5 Design Representation: A Definition 2.6 Chapter Summary Chapter References 3. Design Representation in Practice 3.0 Abstract 3.1 The Purpose of Design Representation 3.2 Types of Design Representations 3.3 Tools of Design Representations 3.4 Manual 2D Media 3.5 Digital 2D Media 3.6 Manual 3D Media 3.7 Digital 3D Media 3.8 Chapter Summary Chapter References 4. Sketches 4.0 Abstract 4.1 Sketch Representation 4.2 Idea Sketch 4.3 Study Sketch 4.4 Referential Sketch 4.5 Memory Sketch 4.6 Coded Sketch 4.7 Information Sketch 4.8 Renderings 4.9 Inspiration Sketch 4.10 Prescriptive Sketch 4.11 Chapter Summary Chapter References 5. Drawings 5.0 Abstract 5.1 Drawing as Design Representation 5.2 Concept Drawing 5.3 Presentation Drawing 5.4 Scenarios and Storyboards 5.5 Diagrammatic Drawing 5.6 Single-View Drawing 5.7 Multi-View Drawing 5.8 General Arrangement Drawing 5.9 Technical Drawing 5.10 Technical Illustration 5.11 Chapter Summary Chapter References 6. Models 6.0 Abstract 6.1 Models as Design Representation 6.2 3D Sketch Model 6.3 Design Development Model 6.4 Appearance Model 6.5 Functional Concept Model 6.6 Concept of Operation Model 6.7 Production Concept Model 6.8 Assembly Concept Model 6.9 Service Concept Model 6.10 Chapter Summary Chapter References 7. Prototypes 7.0 Abstract 7.1 Prototypical Design Representation 7.2 Appearance Prototype 7.3 Alpha Prototype 7.4 Beta Prototype 7.5 Pre-Production Prototype 7.6 Experimental Prototype 7.7 System Prototype 7.8 Final Hardware Prototype 7.9 Tooling Prototype 7.10 Off-Tool Prototype 7.11 Chapter Summary Chapter References 8. Case Studies and Conclusions 8.0 Abstract 8.1 GMC Case Study 01 8.2 Mojavi Case Study 02 8.3 Deeptime Case Study 03 8.4 Aero Case Study 04 8.5 Conclusions Chapter References

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Eujin Pei is the Programme Director for the BSc Product Design and BSc Product Design Engineering courses at Brunel University London. He is a Chartered Engineer (CEng) and a Chartered Technological Product Designer (CTPD). He has worked for companies including Motorola, Inc., LM Ericsson, Sennheiser GmbH & Co. KG, and Rentokil Initial. Eujin is a Member of the Institution of Engineering Designers (MIED), Fellow of the Higher Education Academy (FHEA) and Fellow of the Royal Society for the Arts, Manufactures and Commerce (FRSA). He is a Member of the Design Research Society (DRS), and Co-founder of the Inclusive Design Special Interest Group. Eujin’s research interests centres on product innovation, design thinking, design representation and the use of digital prototyping.

 James Andrew Self is Associate Professor of industrial design, School of Design and Human Engineering and Director of the Design Practice Research Lab (dpr.Lab), UNIST. He holds a doctorate in industrial design and worked for several years within the design industry both in London and Sydney, Australia. Prof. Self is a commentator for Core77, and currently holds Associate Editorships and committee positions for a number of international journal and conference publications. Design works and research contributions include numerous publications, international design awards, patents, articles, design exhibitions, seminars and workshops. Research and design projects include a broad field of interests, from design-driven product innovation to design thinking and design representation. Research and design activities attract funding from various governmental and industry sponsors.