1st Edition

Product Design





ISBN 9780748741977
Published January 31, 1995 by CRC Press
304 Pages

USD $99.95

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Book Description

The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text.

Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts.

This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

Table of Contents

INTRODUCTION
Innovation - Risky and Complex
Ground Rules for Systematic Design: The 3 Very Unwise Monkeys
PRINCIPLES OF NEW PRODUCT DEVELOPMENT
Success and Failure in New Products
Risk Management Funnel
Stages of Risk Management Funnel
Risk Management - Theory into Practice
Managing Design Activities within the Risk Management Funnel
Quality Control of Product Development
Quality Targets
Meeting Targets in Product Development
THE PRINCIPLES OF PRODUCT STYLING
Visual Perception of Products
Perception of Product Style
The Rules of Visual Perception
General Rules
What do the Rules Mean for Product Styling?
Specific Rules
The Fabulous Fibonaccis
Bisociative Attraction
Social Cultural and Business Effects
The Determinants of Style
Attractiveness and Product Style
The Four Faces of Attractiveness
The Styling Process
THE PRINCIPLES OF CREATIVITY
The Importance of Creativity
The Psychology of Creativity
First Insight
Archimedes' Eureka
Preparation
Faraday's Electricity
Incubation and Illumination
Buckyballs!
From Hymn Book to Post-It Notes
The Nature of Incubation and Illumination
Bisociation and Lateral Thinking
Creative Thinking in Practice
Preparation
Preparation Toolkit
Idea Generation
Idea Generating Procedures
Idea Generation Toolkit
Synectics - A Critique
Idea Selection
Idea Selection Toolkit
Reviewing and Improving Creative Thinking Procedures
Design Toolkits
THE INNOVATIVE COMPANY
Key Measures of Product Development Effectiveness
How Well Do Companies Do?
Strategy for Product Development
The Ball-point Pen - Blurred Distinctions between Pioneers and Responders
Elements of Strategy
Steps Toward Strategy Development
Corporate Planning
Corporate Strategy
Implementation
Strategic Planning of Product Development
Steps Toward a Product Development Strategy
Implementing Product Development Strategy
Individuals and Teams for Product Development
The Psion Series 3: Case Study
Design Toolkits
PRODUCT PLANNING - OPPORTUNITY SPECIFICATION
The Product Planning Process
Commitment - The Aim of Product Planning
What is an Opportunity Specification?
Opportunity Justification
Researching and Analyzing the Opportunity
Product Triggers
Competing Product Analysis
Market Needs Research
Market Research: The Marito Factor
Technological Opportunities
Plasteck Ltd: From Strategy to Opportunity Research
Selecting a Product Opportunity
Systematic Opportunity Selection
Price Positioning the New Product
Style Planning
Contextual Styling Factors
Intrinsic Styling Factors
Styling Specification
Plastek Ltd.: Opportunity Specification
Competing Potato Peeler Analysis
Potato Peeler Market Research
Potato Peeler Opportunity Specification
Design Toolkits
CONCEPT DESIGN
The Concept Design Process
Establishing the Aims and Scope of Concept Design
Force-generation of Concepts
Task Analysis
Plastek-peeler Task Analysis
Product Function Analysis
Life Cycle Analysis
Value Analysis
Concept Styling
Product Semantics
Product Symbolism
Lifestyle, Mood and Theme Boards
Concept Selection
Psion Case Study
Design Toolkit
PRODUCT PLANNING - CREATING QUALITY, ADDING VALUE
Product Quality
Specifying Product Quality
Translating Customer Needs into Technical Objectives
Quality Function Deployment
Stage1: The Heart of Quality Function Deployment
Stage 2: Competing Product Analysis
Stage 3: Setting Quantitative Targets
Stage 4: Prioritizing the Design Targets
Quality Function Deployment - Beyond Product Planning
The Design Specification
Product Development - Project Planning
Design Toolkit
EMBODIMENT AND DETAIL DESIGN
Product Architecture
Feature Abstraction
Product Feature Permutation
Design Integration - The Heart of Embodiment Design
Embodiment Prototyping and Testing
Principles for Prototype Development
Testing for Product Failure
Failure Modes and Effects Analysis
From Embodiment to Manufactured Product
Design Toolkit
References Index

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