Product Design: 1st Edition (Paperback) book cover

Product Design

1st Edition

By Mike Baxter

CRC Press

304 pages

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Paperback: 9780748741977
pub: 1995-01-31
$91.95
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Description

The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text.

Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts.

This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

Table of Contents

INTRODUCTION

Innovation - Risky and Complex

Ground Rules for Systematic Design: The 3 Very Unwise Monkeys

PRINCIPLES OF NEW PRODUCT DEVELOPMENT

Success and Failure in New Products

Risk Management Funnel

Stages of Risk Management Funnel

Risk Management - Theory into Practice

Managing Design Activities within the Risk Management Funnel

Quality Control of Product Development

Quality Targets

Meeting Targets in Product Development

THE PRINCIPLES OF PRODUCT STYLING

Visual Perception of Products

Perception of Product Style

The Rules of Visual Perception

General Rules

What do the Rules Mean for Product Styling?

Specific Rules

The Fabulous Fibonaccis

Bisociative Attraction

Social Cultural and Business Effects

The Determinants of Style

Attractiveness and Product Style

The Four Faces of Attractiveness

The Styling Process

THE PRINCIPLES OF CREATIVITY

The Importance of Creativity

The Psychology of Creativity

First Insight

Archimedes' Eureka

Preparation

Faraday's Electricity

Incubation and Illumination

Buckyballs!

From Hymn Book to Post-It Notes

The Nature of Incubation and Illumination

Bisociation and Lateral Thinking

Creative Thinking in Practice

Preparation

Preparation Toolkit

Idea Generation

Idea Generating Procedures

Idea Generation Toolkit

Synectics - A Critique

Idea Selection

Idea Selection Toolkit

Reviewing and Improving Creative Thinking Procedures

Design Toolkits

THE INNOVATIVE COMPANY

Key Measures of Product Development Effectiveness

How Well Do Companies Do?

Strategy for Product Development

The Ball-point Pen - Blurred Distinctions between Pioneers and Responders

Elements of Strategy

Steps Toward Strategy Development

Corporate Planning

Corporate Strategy

Implementation

Strategic Planning of Product Development

Steps Toward a Product Development Strategy

Implementing Product Development Strategy

Individuals and Teams for Product Development

The Psion Series 3: Case Study

Design Toolkits

PRODUCT PLANNING - OPPORTUNITY SPECIFICATION

The Product Planning Process

Commitment - The Aim of Product Planning

What is an Opportunity Specification?

Opportunity Justification

Researching and Analyzing the Opportunity

Product Triggers

Competing Product Analysis

Market Needs Research

Market Research: The Marito Factor

Technological Opportunities

Plasteck Ltd: From Strategy to Opportunity Research

Selecting a Product Opportunity

Systematic Opportunity Selection

Price Positioning the New Product

Style Planning

Contextual Styling Factors

Intrinsic Styling Factors

Styling Specification

Plastek Ltd.: Opportunity Specification

Competing Potato Peeler Analysis

Potato Peeler Market Research

Potato Peeler Opportunity Specification

Design Toolkits

CONCEPT DESIGN

The Concept Design Process

Establishing the Aims and Scope of Concept Design

Force-generation of Concepts

Task Analysis

Plastek-peeler Task Analysis

Product Function Analysis

Life Cycle Analysis

Value Analysis

Concept Styling

Product Semantics

Product Symbolism

Lifestyle, Mood and Theme Boards

Concept Selection

Psion Case Study

Design Toolkit

PRODUCT PLANNING - CREATING QUALITY, ADDING VALUE

Product Quality

Specifying Product Quality

Translating Customer Needs into Technical Objectives

Quality Function Deployment

Stage1: The Heart of Quality Function Deployment

Stage 2: Competing Product Analysis

Stage 3: Setting Quantitative Targets

Stage 4: Prioritizing the Design Targets

Quality Function Deployment - Beyond Product Planning

The Design Specification

Product Development - Project Planning

Design Toolkit

EMBODIMENT AND DETAIL DESIGN

Product Architecture

Feature Abstraction

Product Feature Permutation

Design Integration - The Heart of Embodiment Design

Embodiment Prototyping and Testing

Principles for Prototype Development

Testing for Product Failure

Failure Modes and Effects Analysis

From Embodiment to Manufactured Product

Design Toolkit

References Index

Subject Categories

BISAC Subject Codes/Headings:
TEC009070
TECHNOLOGY & ENGINEERING / Mechanical
TEC017000
TECHNOLOGY & ENGINEERING / Industrial Health & Safety
TEC020000
TECHNOLOGY & ENGINEERING / Manufacturing