1st Edition
Professional Communication Influencing, Engaging, and Transforming
Section 1: Professional Communication Landscapes and Foundations
Chapter 1: Professional Communication: Strategy, Influence, and Transformation in an Era of Disruption
Glen Donnar & Lukas Parker
Chapter 2: Communication and Media Landscapes: Key Transformations in the Digital Era
Long Thang Van Nguyen
Chapter 3: Digital Communication Platforms
Rowan Wilken & Scott Brook
Chapter 4: Digital Audiences and Analytics
Edward Hurcombe
Chapter 5: Visual Communication
TJ Thomson
Chapter 6: Professional Communication and Ethics
Jay Daniel Thompson
Section 2: Strategy and Stakeholders
Chapter 7: Strategy, Planning and Evaluation
David Micallef
Chapter 8: Bridging Strategy and Society: The Dual Role of Issue Arenas in Strategic Communication
Jeroen G. F. Jonkman & Christian Burgers
Chapter 9: Issues, Risks, and Crisis Communication in the Age of 'Permacrisis'
Mai Anh Doan
Chapter 10: Client Management: Mind the Gap
Linda Brennan & David Micallef
Chapter 11: Stakeholder and Community Engagement
Michaela Jackson
Chapter 12: Political Communication: Practices, Professionals, and Perspectives
Ella Chorazy
Chapter 13: Strategic Relationship Building in Professional Communication
Kim Burley
Chapter 14: Intercultural Communication Competence in Teams
Marcella A. LaFever
Section 3: Influencing and Engaging
Chapter 15: People and Persuasion
Shima Saniei & Lukas Parker
Chapter 16: Changing Attitudes and Understanding Behaviour
Hue Duong & Mor Yachin
Chapter 17: Motivating Action and Changing Behaviour
Diem-Trang Vo, Justin Michael Battin & Long Thang Van Nguyen
Chapter 18: Effectively Engaging Consumers with Brand Micro-Narratives
Syarifah Nurleyana Wafa, Rabiah Adawiah Abu Seman & Nurzihan Hassim
Chapter 19: Visual Elements in Science and Environmental Communication
Allyson Crimp & Jenny A. Robinson
Chapter 20: Health Communication
Linda Brennan & Eva L. Jenkins
Chapter 21: Objectively Speaking: How Journalism's Voice Is Changing Online and in Social Media
Diana Bossio
Section 4: Transforming Professional Communication Futures
Chapter 22: Advancing Disability Inclusion in Organisational Communication: A Rationale for Collective Access
Ashleigh Haw
Chapter 23: Participatory Communication and Development for Social Change: Insights from African Approaches
Eliza Govender & Emmanuel Essel
Chapter 24: Integrating Indigenous Practices: The Value of Indigenous Methodologies in Communication
Maria Stratford & Mona Chatskin
Chapter 25: Automated Media and the Technologies of the Platform Economy
Dang Nguyen
Chapter 26: Locating Creativity and Professional Communications in the AI era
Iain MacRury
Chapter 27: Creativity in the Cultural and Creative Industries
Julie Bilby
Biography
Glen Donnar is a Senior Lecturer in Professional Communication at RMIT University, Melbourne, Australia. He is the co-editor of Asian Celebrity Cultures in the Digital Age (2025) and author of Troubling Masculinities: Terror, Gender, and Monstrous Others in American Film Post-9/11 (2020).
Lukas Parker is a Professor in the School of Media and Communication at RMIT University, Australia, where he leads the Communication and Social Change Co-Lab (3C). His social marketing and behaviour change research focuses on health and sustainability issues.
