Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer’s workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about:
The accompanying podcast interviews with some of today’s top professional photographers provide additional insider information to help photographers understand their place in both the commercial and creative worlds.
Introduction. Chapter 1 The New Global Landscape. Chapter 2 The New Commercial Environment. Chapter 3 Getting On-Track Online. Chapter 4 The Power of the Personal Project. Chapter 5 The Value of the Image Reconsidered. Chapter 6 The Importance of the Moving Image. Chapter 7 Taking Control of Your Professional Practice. Appendix The New Landscape Community Online. Index.