1st Edition
Professional Practice in Health Care Marketing Proceedings of the American College of Healthcare Marketing
By William Winston
Copyright 1985
240 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
Contents
Preface
- Part 1: General Issues Topic in Health Care Marketing
- Part 2: Marketing Tools in Health Care
- Part 3: The Marketing Research
- Part 4: Advertising
- Part 5: Marketing Applications and Case Studies
Biography
Winston, William
