1st Edition
Profiles in Small Business A Competitive Strategy Approach
226 Pages
by
Routledge
226 Pages
by
Routledge
226 Pages
by
Routledge
Also available as eBook on:
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground' small... Read more
List of figures and tables, Preface, Part I Introduction, Part II Case profiles, Part III Comparative analysis, Part IV Conclusion, Index 208
Biography
Margo Anderson, Lowell R. Jacobsen, Gavin Reid
